Recurring guest Astral joins me for a joint episode (Episode 16) of The Carousel podcast. Recently-Twitter-banned Astral wonders how and why Twitter advertising impressions relate to Elon Musk’s purchase of the platform. Also covered:
Why Musk balked on the Twitter deal—all just a negotiating tactic?
How selling social media impressions to advertisers—the backbone of the entire internet—is a fake enterprise.
Why Twitter is so much worse at monetizing ads than Facebook and Google.
Is Musk the Red Caesar that will conquer America?
Whether Cambridge Analytica actually helped Trump win.
Caesarism, Rome, and the power of the president.
16a. Musk and Twitter Ads