Art of the Patronage: Trump, Bud Light, and Super Bowl Ads
Zero Hedge and Other Shares
I talked with Zero Hedge again today about Bud Light’s atrocious Super Bowl ad, Trump’s request for Anheuser-Busch forgiveness, and whether we can see the scenario as a win or loss. Read the last few paragraphs here, which seem to have struck a chord.
Trump is not one to throw friends under the bus solely for political positions—he waits to be personally attacked, and only then does he cut you off. Furthermore we can assume that neither Brendan Whitworth nor AB Inbev CEO Michel Dukeris (not a puppet) don’t actually care about trans rights any more than any powerful man does. They play along because they think they must in order to continue to gain power. Until, of course, it becomes clear that no more power is to be gained.
And this is where you have to believe that Trump sees the potential of a secretly-based Anheuser Busch. Yes, Auron MacIntyre is quite right that we shouldn’t see this a true
scalping or even a true political victory, because AB neither apologized nor gave to a friendly cause, which is what would’ve happened had a brand broken a leftist taboo. AB Inbev is not publicly anti-trans, which is really what we should hope for and expect, just as the left expects, and convinces, brands to be publicly “anti-racist” which is code for “anti-white.”
However, we must remember that Trump thinks in deals. He’s less interested in these sorts of empty apologies or publicity moves. Trump is thinking about the money. And what does the money mean in this context? No, it’s not just political donations. It’s patronage. Trump, like Tucker, sees the $100 million AB was already willing to shill out to the UFC. AB (alone) spends $1-2 billion a year on marketing in the US every year. Now just imagine if instead of all those dollars going to cut-my-dick off influencers, cut-my-dick-off longhouse harridans like Alissa Heinerscheid, and cut-my-dick-off media platforms like CNN, and instead went to based musicians, based sports, based moguls, and based networks like TCN?
Then, my friends, you have the beginnings of not just a right wing political organization, but of a right wing culture factory. And of course we all remember which is downstream from which.
Auron MacIntyre and I discussed this very issue, whether or not Bud Light can be considered a win, on an episode of The Carousel before Trump weighed in.
Gio’s Content Minded
I also appeared on Giant Gio’s podcast for a great conversation about art, advertising and culture with one of the best in the business. I love. Truly fantastic host and great all around thinker.
I also had my first couple of viral tweets in awhile, one about Strivers and Quirk Chungusses,
And finally, in advertising news, please check out Big Milk’s successful salvo against Big Seed Oil, the subject of another viral tweet.
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