Should we love billboards or hate them?
In this episode, advertising chads Adam Singer and Chris Gadek (founders of AdQuick) expound on the meaning of Out-of-Home (OOH) advertising and tackle the notoriously impossible task of measuring billboard impact.
We talk billboard history, including the one that launched the Sunset Strip:
We also chat about the death of creativity in the marketing longhouse, the end of ZIRP marketing, and why data reliance produces over-milked nostalgia cows.
Check our my appearance on the AdQuick podcast here:
Also watch this episode on YouTube:
55. Adam Singer and Chris Gadek